Where to list an item to keep the most (as of Oct 2026)
The same item can leave you very different amounts depending on where it sells, because each platform charges a different rate on a different base. This comparator runs one item through ten options and sorts them by what you keep after fees, shipping and your cost.
What each platform charges
- Vinted US: no seller fees. The buyer pays the Vinted fee (about 5% + $0.70) on top of your price.
- Facebook Marketplace: 10% of shipped orders, minimum $0.80. Local pickup is free.
- Depop: no selling fee, 3.3% + $0.45 processing.
- TikTok Shop: a referral fee widely reported at 6% (5% for pre-owned). Some sellers report 8% since August 2026, which we could not confirm, so the rate is editable.
- Mercari: 10% of item plus shipping. Whatnot: 8% plus 2.9% + $0.30. Etsy: 6.5% plus 3% + $0.25 and a $0.20 listing. eBay: 13.6% of the total plus $0.40. Poshmark: 20% at $15 and up.
The example
A $40.00 item with an $8.00 label paid by the buyer and a $12.00 cost keeps $28.00 on Vinted or by local pickup, $25.97 on Depop, $23.20 on Mercari, $21.07 on eBay and $20.00 on Poshmark. The gap is $8.00 on one sale.
Shipping is treated the same everywhere
When the buyer pays shipping, it counts as money in, and the label always counts as money out. Platforms that buy the label from the buyer’s payment pay you less, but your profit comes out the same. Untick “Buyer pays shipping” to see free shipping. Sales tax is left out, which slightly understates the fees on eBay, Facebook, Depop, Whatnot and Etsy.
Fees are not the whole answer
A low fee doesn’t help if the item never sells there. Buyer traffic, how fast items sell, returns and listing time all matter. Use this to see what each sale is worth, then list where that item actually sells.
Estimates, fees as of Oct 2026, from each platform’s help pages where we could read them. Not tax advice. Flip Profit HQ is not affiliated with any marketplace.